Understanding who customers are, what they want and how to deliver results

SOKO BUSINESS HUB works on multiple topics within this capability, including customer insights, customer segmentation, product & category management, pricing, brand strategy & marketing effectiveness, sales & channel effectiveness, customer experience.

Defining the vision and how to get there:
The best strategies start with a deep understanding of a company’s strategic foundation and end with a clear plan for mobilizing and delivering results. Our work covers the whole capability—business unit strategy, corporate & portfolio strategy, profit from the core, Both innovation, emerging markets, sustainability, winning in a downturn as well as the CEO agenda.